EU4Business: Armenian government, businesses and international partners discuss SME growth and investment
On 22 September, EU4Business organised an event to bring together representatives of the European Union, the Government of Armenia, international partners and the Armenian private sector in Yerevan to discuss new investment opportunities in Armenia and the latest results of EU support to businesses in the country.
The event started with an information session on the EU’s Call for Expressions of Interest, which invites companies from Armenia, the EU and the EEA to propose concrete investment projects in Armenia and explore potential EU support for their implementation. The second part of the event carried on with a presentation of the latest EU4Business results and, finally, a discussion with Armenian entrepreneurs about their experience of EU-supported programmes.
The investment session gathered more than 40 participants from leading Armenian companies, as well as representatives of the European Commission and of Armenia’s Ministry of Economy, to discuss opportunities for private-sector investment in Armenia.
The Call for Expressions of Interest, launched by the European Commission in May 2026, seeks to identify concrete investment opportunities in Armenia and explore how the EU could help address technical and financial constraints to their implementation. Priority investment areas include:
- energy and the green transition;
- transport and logistics;
- digital technologies;
- health and education;
- advanced manufacturing;
- agriculture and agri-food.
The second part of the event featured the EU4Business Annual Report 2025, presenting the Initiative’s 2025 results and the impact of EU support on small and medium-sized enterprises in Armenia and across the Eastern Partnership.
The event ended with a discussion on how EU-supported programmes had helped them address practical business challenges – from upgrading production and improving quality and management processes to strengthening marketing, developing new products and exploring opportunities in international markets.
EU4Business is the European Union’s umbrella initiative supporting private-sector development in the Eastern Partnership countries. It helps SMEs improve access to finance and business development services and supports reforms aimed at creating a better business environment.
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