International debut of Armenian-grown flowers at IFTF 2026 in the Netherlands
This week, from 3 to 5 November, four Armenian cut-flower producers – Armenia Rose, Green House, Miss Rose, and Rose Art – are showcasing their flowers for the first time at the International Floriculture Trade Fair (IFTF), taking place in the Netherlands.
As one of the premier global gatherings for the floriculture industry, IFTF brings together growers, exporters, buyers, and industry experts worldwide. Through the EU-funded project “Building Sustainable Apparel and Agribusiness Value Chains in Armenia,” implemented by the International Trade Centre (ITC), these four producers are taking a vital step toward expanding their global reach.
Participating in IFTF goes beyond simple exhibition. This debut presents a key opportunity to highlight the exceptional quality of Armenian-grown flowers, connect with international buyers, explore new trade partnerships, and more. Ultimately, this milestone marks a decisive step in diversifying Armenia’s agricultural export markets and putting Armenian floriculture on the global stage!
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